10 email segmentation strategies to sell more

Social mia platforms like Facebook, Instagram and Snapchat are already a fundamental part of our daily lives on the Internet. But you might be surpris to learn that email marketing is still a huge part of digital communication , and its popularity is only growing.

According to statistics, the total number of global email users was 4 billion in 2020 and is project to increase to about 4.6 billion in 2025. The number of emails sent daily is expect to increase to over 376.4 billion in 2025 .

We already know that personalization is a decisive element for the success of email marketing . But what about email segmentation ?

Email segmentation groups contacts with similar characteristics bas on things like their location, gender, or the last time they click on an email. This helps you refine your email marketing strategy and provide your audience segments with content tailor specifically to their interests.

However, determining the best segmentation

method can be time-consuming. Don’t worry, we’ve explain it all for you in this list of ten effective strategies to segment your email subscriber list:

1. Get demographic information
The first way many marketers croatia consumer mobile number list start segmenting their email subscriber list is through demographic data. Segmenting your customers in this way can significantly increase your click-through rate .

Specific characteristics, such as age and gender. And other data, such as income level, region, and ucation level, can tell a lot about a person’s interests and nes.

You can get all this basic information about your audience right from the signup process, and the more you get, the more information you’ll have for easy demographic segmentation.

2. Use questionnaires and surveys

You can also access more accurate data about your customers by creating a survey or questionnaire . They provide valuable demographic information , as sequra enters the esports world as a sponsor of the sequra zest team well as the opportunity to learn about individual tastes, preferences and beliefs.

The results can help you by lists segment your audience into different buyer groups so you can offer them the ideal product or promotion. Quiz marketing is an effective way to learn more about customers and potential customers.