The shopping cart is an excellent indicator of the health of your e-commerce.
It’s becoming easier and easier to take the plunge and open an online store. However, growing your e-commerce business requires overcoming many challenges, the biggest of which is shopping cart abandonment .
In France, only three out of ten purchases are finalized, while 70% of buyers go back during the payment process.
Shopping cart abandonment leads to a loss of several millions of euros per year.
Why do consumers leave 5 Solutions to Reduce Shopping without completing the purchase?
The main reason people abandon their shopping cart is country email list unexpected costs. Often, buyers don’t see the total amount of their purchase until they reach the final step where they enter their card details. By doing so, you’re playing with their expectations, and that’s when the problem of cart abandonment arises.
On the other hand, the risk of abandonment increases by 1% each time you request additional data during the payment process or mandatory registration (Source: XTO ).
Usually, the reasons for leaving the cart arise before the last step.
Is the consumer interested in your products?
Yes, but there are obstacles.
Some of these reasons may be related to the lack of how will it affect your e-shop? transparency with customers, and this is something that should not happen.
Other factors, such as the lack of multiple payment methods, can influence the purchasing decision, but so can technical errors, such as very slow page loading times .
All of these issues can be solved with a few improvements to your website.
5 solutions to reduce shopping cart abandonment
Here are some methods you can use to reduce the number of shoppers who abandon their cart.
Providing good customer service is crucial, as shoppers are only a click away from your e-commerce site.
Every email or call becomes a key point that marks the fax marketing user experience: the way you treat your customer has a direct impact on their purchasing behavior.
If the experience isn’t good, they probably won’t come back to your website.
82% of consumers stop shopping in a store because of poor customer service.
According to a study by Baymard Institute , the e-commerce shopping cart abandonment rate is between 55 and 80% .