A frequent question from companies that contact us to start working with us has to do with how an inbound marketing strategy is develop.
“What can we do to increase our presence in the market ?”, “What actions should be implement to increase traffic to our website ?” and “How can we get more qualifi leads ?” are some of the most common questions.
Even though they have been working with our Agency for years, these were the concerns that a renown insurance broker from Argentina rais with us at the end of 2021. The idea was to transform these questions into goals to be achiev within a period of approximately 12 months.
In this article, we will tell you in detail what the inbound marketing strategy we implement consist of and what objectives we achiev.
Inbound marketing, the key to success
Let’s briefly review what “ Inbound marketing ” means and what it entails . It is an approach that aims to boost business growth bas on the creation of relevant and long-lasting relationships with customers and leads . To achieve this, it offers them valuable content, that is, content aim at solving their real pain points or problems.
This methodology does not focus on products or services, but on truemoney database the people who expect solutions from them. Therefore, it is bas on 3 different phases of the customer-bas cycle or flywheel : attraction, interaction and delight.
In the first phase, attraction, the goal is to capture people’s attention with valuable content and generate conversations that enhance the organization’s authority in a certain niche. During the second phase, interaction, the goal is to provide information and solutions to the buyer persona’s pain points , taking into account their nes, goals, and aspirations.
Finally, in the third phase, delight, the company provides tools to which social mia channels are gaining and which are losing steam? encourage customers to not limit themselves to a single purchase, but to continue consuming the company’s products and services. What do these tools consist of? Offering useful and interesting information.
What was the challenge for the insurance broker?
The main challenge was to align commercial objectives with communication sms to data and marketing objectives . This involves understanding how the business works and what the nes and pain points of the buyer personas are, understanding that there are fluctuating demands associat with changes in consumption patterns (mobility insurance) and seasonal nes (home insurance, travel assistance).