Learn how to increase lead-to-customer conversion and. The Key to Effective earn more on the same volume of leads. In the world of sales, every little thing is crucial. Each stage of sales, from the first contact with the client to a successful deal, requires a sales manager to be highly involv in the process. Unfortunately, many companies face the unwillingness of managers to work for results. For example, they can make a lot of calls, increasing the number of calls, but not focus on quality.
Why are up to 60% of leads lost at the start of communication?
Often this happens due to insufficient attention to the quality of communication. If managers do not adhere to communication standards or do not work hard, clients go to competitors.
Another problem occurs: the manager works accurate cleaned numbers list from frist database conscientiously, but half of the processed leads do not convert into a deal. The fact is that most companies do not have an effective lead scoring system, which leads to the fact that managers cannot adequately assess the readiness of the lead to buy. As a result, too much time and effort. The Key to Effective is spent on those who will never buy, and there is simply no time left for potential clients.
How Rising Costs Per Lead Affect Your Business
Every year, attracting leads is becoming more difficult and expensive. Advertising traffic in social networks and SEO is constantly growing, which leads to inevitable consequences:
- Increase in cost per click : Advertising costs are rising, and this applies to all platforms. In 2023, the average cost per click on Google Ads increased by 6% compared to the previous year. This is confirmed by a similar trend on other advertising platforms.
- Increased competition for leads : More companies are whatsapp filter looking to attract targeted traffic in an increasingly crowded information space. This is driving up digital marketing budgets and, as a result, higher costs per lead.
In such conditions, it is important that not a single potential client is lost.
Without effective lead analytics tools, sales managers spend a lot of time processing potentially unpromising contacts, which reduces overall efficiency and decreases conversion.
Why Companies Lose Leads: The Main Reasons
Ineffective lead scoring system . Most companies lack an objective lead quality assessment system , which means managers cannot effectively assess a lead’s readiness to buy. As a result, managers spend all their resources on non-target leads, which leads to losses of target leads and, as a result, revenue.
Managers’ shortcomings . Managers often hong kong data focus on the number of calls, ignoring the quality of interaction with clients. This leads to a significant number of potential clients being lost due to insufficient involvement of managers or the wrong approach to their motivation .
Lack of experience and skills . Managers often lack the experience to quickly determine how ready a lead is for a deal . Because of this, a salesperson can spend a long time processing someone who will never buy, and will not have enough time for “hot” leads.