However, despite the incredible potential of HubSpot AI, it’s important to remember that human oversight is crucial. It is still really important to rely on experienced marketing professionals to make sure your campaigns are on point Tips for identifying .
For example, while HubSpot content generation tools can be helpful to adapt existing content on the fly, it’s vital to double-check that the content being adapted is original, accurate, and in line with your brand’s core messages and tone of voice.
At The Marketing Pod, we believe that HubSpot AI is a game-changer for marketing managers. It’s not about replacing the human touch: it’s about automating routine tasks to make more space for strategy and creativity.
Key accessibility Tips for identifying features in HubSpot
Now that you have a better understanding of how special lead inclusive your website truly is, it’s time to make the most of HubSpot’s accessibility tools. Here are some of the most interesting ones
ALT Text automation: Setting ALT text is essential to support visually impaired people relying on screen readers. ALT text automation can suggest a suitable description based on image content, speeding too often forgotten other questions asked up content creation while ensuring this essential element isn’t neglected.
Readable fonts and colour contrast tools: HubSpot content tools provide options to choose from easily readable fonts, as well as colour contrast checkers. These tools make content easier to read for visually impaired users, but also help any user easily scan through text and get the information they need, at a glance.
Productivity tools: Having the right tech stack
The right tech stack should streamline workflows and automate repetitive tasks such as updating spreadsheets, tracking time and handling external comms. It isn’t about having the latest gadgets, it’s about strategically be numbers selecting and integrating tools that will empower the team to focus on high value activities.
Our individual centres of excellence (Strategy, Digital, Creative, PR and Content) also have specialist tech requirements but we all benefit from sharing the data, insights and intelligence gleaned from our tech. This could be the PR team sharing media insights or the digital team providing concrete evidence of a campaign’s successes.
One thing a B2B marketing team cannot be without is a robust CRM platform such as HubSpot. A customer platform that provides the tools to help businesses manage their marketing, sales and customer service all in one place. It enables the team to scale up by monitoring, measuring and optimising marketing campaigns. Full disclosure: we are a HubSpot Platinum Solutions Partner, which means we are able to provide clients with expert services such as training and implementation.