Frame AI is the latest acquisition causing a commotion in the world of HubSpot. But what is Frame AI? How is it set to enhance HubSpot’s capabilities? And what new possibilities can the conversational intelligence of HubSpot Breeze unlock for switched-on B2B marketers HubSpot acquires ?
Unstructured data – the new goldmine
Just before Christmas, HubSpot announced the acquisition of Frame AI. Unlocking the power of conversational intelligence with AI, this technology turns unstructured data – whether that be emails, calls, meetings or conversations – into real-time insights and actionable recommendations. The result? A new opportunity to anticipate customer needs and exceed customer expectations.
Most customer relationship management systems (CRMs) are good at mining structured data. This might include names, email addresses and purchase history. But the ability to tap into unstructured data presents a goldmine of opportunity. From customer support conversations to online reviews and social media interactions, Frame AI excels at making sense of this data, transforming it into a powerful means of personalising the customer experience.
As Yamini Rangan, CEO of HubSpot, made clear: “Unstructured data holds the key to deeper insights into customer sentiment, behaviour and intent.”
Pretty cool HubSpot acquires right?
HubSpot intends this acquisition to c level executive list bolster its already sophisticated AI module, Breeze. From its AI assistant Breeze Copilot, to Breeze Agents that focus on specific tasks like social media content, outreach strategies for prospects and customer service support, Frame AI is the latest string to Breeze’s bow.
So, what are the biggest benefits hubspot acquires frame ai: what does it mean for b2b marketers? businesses can expect to gain from HubSpot’s acquisition of Frame AI?
Deep visibility into the customer journey
Unstructured data holds invaluable clues about customer pain points, preferences and overall satisfaction. Imagine if you could put the information held in live chat logs or support tickets to good use, and better understand your customer?
Frame AI makes this possible. It identifies trends be numbers and patterns, by analysing past interactions to predict future behaviours. It brings recurring issues, common queries and emerging needs to the fore, and makes these readily available to your team. They can then take action to address these, tailoring their approach based on a nuanced understanding of your customers’ sentiments and demands.