The Flywheel model also reformed the inbound methodology Your service becomes the driving force and is now integrated into the flywheel insights:
The outer circle of the wheel shows the development from stranger to customer and beyond – the customer journey.
What does the customer journey have to do with inbound sales?
It encompasses the three phases of the classic inbound methodology. They intertwine.
Definition: What is Inbound Marketing
At its core, the drivers of the flywheel are displayed. Starting guatemala phone number library with the right marketing and continuing through to a convincing after-sales business.
5 Inbound Statistics You Shouldn’t Ignore
And ultimately, CRM – continuous customer relationship management – is at the heart of the presentation.
Use a CRM system to keep track of all interactions with your customers
This fully describes the structure of the bike. But importantly:
In addition to the funnel, the flywheel also uses service as a driver.
Additional support, proximity to the customer, blogs, guides, webinars, social media posts, community management, etc.
All of these efforts are intended to further inspire customers how to combine meta ads and ultimately turn them into multipliers of the company.
According to the flywheel principle, every new customer becomes an investment Your service becomes the driving force that drives the flywheel and continues to pay for itself through its long-term value.
Real benefits: How companies benefit from the Flywheel
In the long run, the flywheel strategy can be very worthwhile.
And this has to do with the new dynamics of digital markets :
The cost of customer acquisition—even through platforms like Google and email data Facebook—has risen sharply in recent years. A trend has long been established.
If it becomes extremely expensive to keep customers buying again and again , Your service becomes the driving force the focus must shift more towards earning more from existing customers or letting them act as ambassadors for your product.
Satisfied customers drive the wheel , while dissatisfied customers can quickly bring it to a halt.
Of course, companies should continue to promote themselves and their services.
But purchasing decisions are simply no longer optimally supported these days:
Your customers have long been asking for advice within their own networks. They search for mentions of your company on social media and look at reviews online.