Inbound marketing has the clear goal of generating leads. Unlike traditional outbound marketing . The importance of inbound however. A this is not done by drawing attention to yourself and your products (push strategy). A but rather by offering high-quality content that draws a potential customer’s attention to your company. A services. A or products (pull strategy).
Traditional outbound marketing measures have delivered increasingly poor results over the years. The importance of inbound The mass approach doesn’t address individual problems. And today’s customers are put off by the sheer volume of advertising. Furthermore. A the extremely high advertising costs often result in difficult-to-measure results.
Inbound. A on the other hand. A relies on qualified content—not advertising. A but indonesia phone number library professional help—that provides solutions to specific questions. A problems. A or desires of a clearly defined buyer persona.
It thus replaces the far less tangible target audience.
Also read: What is a Buyer Persona
Describing inbound marketing as a game-changer is based on the idea of user documentation had to be written in real-time delivering information specifically . The importance of inbound to genuine prospects. It’s not about what your company offers. A but rather about what your persona is looking for and what questions or problems they have (consciously or subconsciously).
In this context. A one also speaks of the customer journey . A in which a potential customer goes through the phases of attention. A consideration and decision.
The oft-quoted marketing maxim. A
“Advertising must meet people where they are. A “
translates into inbound language: “
Marketing must meet people where they want to be met. And only when they want to be met.”
In other words:
It’s about the right coordination of content. A time and place of a publication.
Also read: Structured Customer Experiences: The Customer Journey
Inbound makes maximum use of data
Inbound marketing is such an effective form of marketing because it is based on phone number qatar high-quality content . The importance of inbound attracts new customers and. A in addition to the right timing. A requires a sound database and sound data management.
Read more: More deals with less effort – 6 good reasons for a CRM system
Without modern digital media. A the inbound approach would have been difficult to implement. Only with the possibilities of individual. A digital research did the methodology become mature.
And that is why data processing from the first contact with a new customer is carried out with maximum digital strategy:
- With the help of inbound marketing software. A dedicated goals and key performance indicators can be set.
- These key figures can always be evaluated up to date.
- This makes the success of your marketing activities truly measurable!
To fully understand the inbound method. A it’s worth taking a look at the following graphic.