Today, more and more sales and marketing experts are choosing to combine Artificial Intelligence and Inbound Marketing to boost their business results. Why is this?
Simple: AI makes it possible to complete tasks in a matter of seconds that, for us mere mortals, take more time , such as, for example, writing content pieces, writing programming codes and generating images, among others.
Far from being a threat to marketing and sales specialists –
To any other profession – technological tools are a great ally to enhance our work .
In this article, we tell you why combining Artificial Intelligence and Inbound nurse database Marketing is key to increasing revenue, improving user experience and increasing the profitability of organizations , regardless of the sector to which they are dedicated.
What is Artificial Intelligence
First things first. Before we delve into the advantages of applying this technology to your company’s Inbound Marketing strategy , it is essential that we explain what Artificial Intelligence is .
It is a combination of systems and algorithms that collect data on 7 ways to win deals with consultative sales human behavior to imitate it and, in this way, execute tasks traditionally carried out by people , both simple and complex.
AI can perform a variety of functions , such as recognizing patterns, making decisions, playing traditional games (such as chess) and solving problems. Its importance is such that more than 35% of companies currently use it and almost 85% consider investing in it a strategic priority .
Now, although in general terms all technologies based on Artificial Intelligence apply algorithms on computer systems to collect data on human behavior with the purpose of copying it, not all AI is the same .
There are different types, each with its own specific focus sms to data and objective . For example, machine learning-based AI focuses on learning from data and improving its performance as it gathers more information, while rule-based AI uses rules to achieve optimized decision making.
The impact of combining Artificial Intelligence and Inbound Marketing
Inbound Marketing is a strategy that aims to attract and retain customers by offering them valuable content and experiences that respond to their needs and interests . In this way, it not only drives business growth, but also establishes lasting links with leads and consumers.
Attraction marketing strategies – one of the terms by which this approach is known – are not immediate. As it is a methodology based on establishing relationships, Inbound Marketing takes around 12 months to achieve stable and solid connections.