Online Marketing & Digital Marketing Digital marketing: latest figures to understand the industry (2019)
Those of us who Online Marketing work in digital marketing know very well how important data is. Figures help us to know what is happening, make inform decisions and justify our investment.
Likewise, if we are not up to date with the figures of our sector, we run the risk of making crucial mistakes, as our customers’ habits are constantly evolving. To prevent this from happening to you, we have compil the latest digital marketing figures for 2019. Don’t miss them!
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Digital marketing latest figures to know the industry 2019
Digital marketing in 2019: 7 key facts
The most interesting data has been extract from sources such as Statista, Accenture, Gartner, Clutch, Pew Research, and other reference pages.
In 2020, revenue from B2B digital commerce will almost double, representing around half of B2B revenue.
The most successful marketers spend around 40% of their budget on content marketing.
55% of marketers say blog content creation is their top inbound marketing priority.
Emails with personaliz subject lines are 50% more likely to be open.
According to Altimeter, 70% of marketers lack an integrat and consistent content strategy.
In the third quarter of 2018, conversion rates were 3.94% from desktop, 1.84% from mobile and 3.78% from tablets.
28.3% of e-commerce revenue comes from shopping cart recovery emails.
Global Digital Marketing Statistics
Digital and alternative mia revenue is estimat to have grown by 11.6% in 2018 to reach $496.08 billion (PQ Mia). The digital mia category if you are looking for a job, do not apply to sequra includes email marketing, social mia marketing, SEO, social ads, content marketing and display advertising, while the “alternative mia” category encompasses techniques such as smart devices and micro-influencer marketing.
By 2020, B2B digital by lists commerce revenue will account for around half of the entire B2B sector’s revenue (Accenture). The estimate is bas on a study in which more than 1,000 B2B sales executives were interview.