Social Networks & Social Ads Facebook Dynamic Creatives to automate ad creation
One of the new features this Facebook Dynamic year on Facebook Ads has been the implementation of Dynamic Creative : a new feature that allows us to automate the creation of the creative part of the ads based on the audience we are targeting. In this article we are going to review what exactly this tool consists of and how we can configure it to get the most out of it.
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What is Facebook Dynamic Creatives?
Dynamic Creatives is a new Facebook feature that allows us to create ads with a combination of up to 30 different assets . The algorithm will automatically south korea phone number list search for the best possible combination of images, text, headlines, link description, destination website and call-to-action buttons.
This tool allows you to fine-tune your ad to the target audience in the best possible way, since based on the data extracted, the system will adapt the elements you have uploaded to offer the pieces that have yielded the best results.
Thus, Dynamic Creatives allows us to:
Adapt your creatives to your audience as much as possible . The more creatives, the more likely they are to convert.
Automate creative optimization processes .
Currently, the tool is not available for all types of campaigns, but only for those that respond sequra signs sanyo gutiérrez as the new brand ambassador in the sports field to direct response objectives. Thus, we can use Dynamic Creatives in Traffic, Leadgen, Conversion and App installs campaigns.
After testing Dynamic Creatives in three different projects, with different campaign objectives by lists and being companies from different verticals, we have been able to conclude that Dynamic Creatives has helped us accelerate the creative learning process, as well as improve results in all three cases.