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3. Create a Meta Business Portfolio

A WhatsApp business account is needed in order to send and Business Portfolio receive messages from a bot. For that, you’ll need to create a Meta Business Portfolio. It will require a name and some web presence – either a website or a social media page.

4. Add a Knowledge Base

In nearly all cases, your bot is going to rely on Business Portfolio information. This includes policies and FAQ, product inventories, customer data, and much more.

Clean, well-formatted documents make all the difference country email list when it comes to building bots with RAG (retrieval-augmented generation) capabilities.

5. Determine the Flow

The goal of a bot – especially in the case of WhatsApp – is to make interactions feel like a chat, while remaining clear and effective. This is about personality and functionality.

Personality

I like to think of this step as answering the question: how will users interact with the bot?

Will they want quick answers to simple queries, or more corporate governance and data privacy regulations personalized service? Do we want a friendly tone, or a more authoritative one?

Functionality

A healthy flow is about maximizing efficiency Business Portfolio with minimal complexity. The user shouldn’t jump through hoops for simple processes; simple FAQ queries shouldn’t require a series of follow-ups. On the other hand, delicate operations – like purchases and returns – should give the user a chance to confirm.

‍Think about how you use WhatsApp, and what makes conversations feel, well, conversational.

6. Connect and Deploy to WhatsApp

We have a Meta Business Portfolio and a working chatbot, and now it’s time to connect the two.

To connect to WhatsApp:

  1. Open your chatbot project and navigate to the studio
  2. In the Home tab, scroll to Communication Channels
  3. Select WhatsApp from the list of options.
  4. Click Install Integration
  5. Click Authorize WhatsApp
  6. Follow the instructions in the pop-up window.

This will carry you through the process of connecting your Meta Business Portfolio and creating a WhatsApp Business Profile.

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