There’s no denying the need for personalization in email marketing . Personalization increases open rates and shows your audience that you recognize and understand their wants and needs. It makes readers more motivated to take action, and is critical to an effective lead generation strategy. According to Epsilon research, 80% of consumers say they are…
Email marketing has become an essential tool for businesses looking to connect with their audience effectively. However, sending emails without measuring their performance is like navigating blindly in a digital world. This is where Key Performance Indicators or KPIs come into play in email marketing . In this article, we will explain the importance of…
B2B (Business to Business) marketing plays a vital role in today’s business world. Statista’s 2022 State of B2B Digital Marketing report highlights that 86% of B2B companies consider marketing essential to their success. In a relationship-focused business Key Strategies environment, implementing effective marketing strategies is crucial. Throughout this article, you will learn how to customize,…
After all the sweat, blood, and tears you’ve put into crafting that all-important email for your subscribers, it’s finally time to hit the send button. But after you send them, a large portion of your subscribers end up not receiving them. Can you imagine the horror? Bounc emails are nothing new in email marketing ….
According to data, 58.4% of working-age Internet users buy something online every week. If you’ve started an ecommerce business, this should be music to your ears. It means there’s a ready market to buy your products. However, to make the most of this opportunity, you must first develop an ecommerce marketing strategy. A marketing strategy…