On Cyber Monday, 75% of electronic purchases financed are spread over 6 months or more
Cyber Monday, the first Monday after Thanksgiving, is the day that online electronics and technology retailers chose to have their own dose of discounts before Christmas. And although in recent years it has been increasingly overshadow by Black Friday as the latter has expand into a whole week of discounts, large and small e-commerce stores reserve the biggest offers for this day, and consumers look forward to the day for their big technology purchases.
According spending on
Black Friday and Cyber Monday”, the categories list of dominican republic consumer email of household appliances. and electronics grew by 31% and 25% respectively in this discount campaign, which most buyers take advantage of to get their Christmas shopping done early. And the most popular product for 2022 is the Nintendo Switch, follow at a great distance by AirPods, Apple Watch, Dyson, PS5, iPhone and iPad.
And of course, after Black Friday shopping and with the Christmas campaign approaching, Cyber Monday is one of the days when consumers who manage their purchases intelligently choose to split the amount of the purchase or defer payment. According to data from InsiderIntelligence, the volume of buyers using flexible payment methods (known by the acronym BNPL for “buy now, pay later”) will grow globally by more than 56% in 2022 compar to last year, and will continue to grow, although at a more moderate pace in the coming years, as new split payment solutions appear.
At SeQura we have collect data
from our clients and organiz it by categories 11 best sources of free traffic for your online business within. Sales in the electronics sector, where we have seen that 75% of financ sales. Are split into 6 months or more . For these products, the traditional “pay now, pay later” is residual. And more than 99% of financ purchases are split between 3 and 24 months .
Specifically, in the mobile and gaming categories, 79% and 80% of purchases. Respectively are financ over 6 months or more. And the remaining 21% and 20% are. Financ over 3 or 4 months. Computing and electronics are the categories that follow in terms of sales volume financ over 6 months or more, and finally, in home appliances and home automation, long-term installments have less weight.
This Cyber Monday, SeQura is already aleart news helping more than 4,000 businesses improve their conversion rate thanks to the fastest and most intuitive installment purchase experience on the market and the highest acceptance rate.