Now that you know what you want to achieve! it’s time to think about how to achieve it Develop a winning . Who is your target audience and what are the best channels to reach them? Which key messages will most likely resonate with them! and how will you tie them back to your unique selling proposition? Judges for an award entry will want to see a clear outline of how you mapped out your campaign. You must be able to demonstrate that campaign outcomes were not the results of a lucky strike! but of careful planning and a deep understanding of your audience.
Add the magic Develop a winning touch
KPIs and meticulous planning shouldn’t take away from creativity. An award-winning campaign is one that dazzles judges because of its different and unique way of pursuing a strategy and country email list achieving those objectives. So! how can you do that?
Focus on a specific area and add your very own creative twist. Can you craft a thought-provoking message that challenges readers and captures their attention? Will you use an unusual channel to convey supercharge customer satisfaction and loyal that message? Or perhaps an interactive game! rather than a more traditional report? There are so many possibilities. Assemble your creative team and challenge them to come up with a truly disruptive idea.
Execute flawlessly
Now that you have all your elements in place – the goals! the strategy and your big creative idea – it’s time to ensure the campaign is rolled out on time and on budget. Develop detailed timelines and assign be numbers responsibilities to ensure assets are created and content is promoted through the most appropriate channels. Establish clear communication channels! and keep an eye on those KPIs to see how you’re doing.
5. Measure and optimise
Judges might be captivated by your innovative campaign ideas and seamless execution! but at the end of the day! they’ll need to see tangible results. It’s time to review those SMART objectives and see how campaign outcomes compared against them. If you met or surpassed them! that’s excellent! and there’s no doubt the judges will be impressed.