Social Networks & Social Ads How to boost your ecommerce on Facebook Ads with the Product Catalog? (+ practical case)
Promoting the products in your Social Networks digital store is essential to your brand strategy, both to make yourself known to new audiences and to attract your most loyal customers again. One way to boost your ecommerce is by integrating it with the Facebook Ads Product Catalog and promoting your products on Facebook, Instagram and the rest of the platform’s channels.
In addition, I am going to explain one of our case studies focused on ecommerce and how, after integrating its inventory with Facebook, we made a comparison between the Collection and Carousel formats.
Do you want to improve your advertising campaigns on Facebook and Instagram ? Click here to watch the free course that will help you achieve better results for your brand or company.
How to boost your ecommerce on Facebook
Product Catalog (1)
Importance of Facebook Ads Product Catalog for your ecommerce
Essentially, catalogs contain information about inventory items and now there is the spain consumer mobile number list possibility to integrate them into Facebook’s advertising platform and promote inventory or brand on Facebook, Instagram, Audience Network and Messenger.
There are different Product Catalog options , to suit different types of businesses, including e-commerce (for businesses selling products), travel (flights, destinations, and hotels), real estate, and vehicles.
According to Facebook , you can use catalogs to:
Showing dynamic ads to people who have already viewed or searched for your items online . This type of advertising combines images and inventory information from your catalog with signals from a pixel that tracks activity on your website or app.
Tag your products on Instagram . If you have an Instagram business profile, connect it to an e-commerce catalog to set up shopping on that platform. This will allow you to tag products from your catalog in tips to reduce shopping cart abandonment rates Instagram posts and stories. People will have the option to tap on the tags to see prices and descriptions, or purchase the products they’re interested in directly from their news feed.
Add products to your Facebook Page Shop . If you’re a Page admin, you have the option by lists to use your catalog to add products to a shop on your Page. You can also use information from your catalog and tag products in posts with photos or videos.