Email Authentication: Guide to authentication in email marketing

In email marketing , authentication is becoming an even bigger problem than the mountains of spam that land in your inbox. Why? Because while spam itself is pretty straightforward – a sometimes obviously unwanted message that appears in your inbox – email spoofing is more nefarious because it allows spammers to take over the email identities of perfectly legitimate, law-abiding email marketers, and ruin their reputations.

An example. Have you ever been Email Authentication sent emails, with your own company name in the “sent from” field, promoting Viagra, fake Rolex watches, or something else along those lines? That’s an example of a spammer who has taken over your identity, falsified your information, and is now using your perfectly good reputation to send junk to angry recipients. And the spam report will affect your name, not the scammer who used it.

At the moment, there is only one way to combat falsification of the origin of an email and who sent it: authentication.

Email Authentication: Types

Email authentication is a process ecuador phone number list that verifies the true identity of each sender and the origin of their email marketing campaigns or newsletters .

an email offering some kind of suspicious product, the email service provider can go through numerous sets of data, compare it to what they already have on file about you, and immediately block your email from reaching the inbox.

You might be wondering why authentication

is necessary, but remember that email service providers or ISPs process millions of emails a day. This means that they don’t have time to thoroughly examine tips to reduce shopping cart abandonment rates each email, see if the headers and the sending field are correct before sending it to the inbox. Therefore, authentication is a must for any email marketer who is serious about their reputation and the deliverability of their campaigns .

Nowadays, most businesses rely on email marketing to send their customers notifications, promotions, and updates. When doing email marketing, you will bw lists need to apply different forms of email authentication to achieve better delivery rates. Email authentication helps verify that emails are actually coming from you or your company .

All major ISPs such as Hotmail, Gmail, AOL, and Yahoo use email authentication to filter out suspected spam emails. Authentication can help these ISPs validate that the email is from a legitimate source and allow the recipient to confirm the origin of that email.