Artificial Intelligence (AI) is becoming more and more important in conversations with marketers . The reasons are clear. For example, a recent McKinsey study of regions, industries. And company sizes found that the value that AI brings has shift in recent years. With marketing and sales departments seeing the biggest impact on revenue.
Today we’d like to address some questions about AI that we hear in meetings and explore. How Google Ads products can help marketers deliver. The performance and impact they ne in today’s increasingly unprictable world.
That’s why we share the vision of Brendon Kraham, Vice President of Global Search Ads, Business Strategy and Product at Google.
Why is AI important for marketers?
In recent years, people have massively adopt digital technology in almost every aspect of their lives. And we’re seeing many of these new behaviors and habits stick. As a result, it’s harder for
instagram database marketers to prict a consumer’s next move. The key to succeing in this new world is being able to analyze massive amounts of data and react to it in real time. That’s why we’re excit about the opportunities AI is creating for marketers.
We are on the cusp of a technological revolution in AI
That is pois to add immense value to businesses and marketers sales associate: how to be a great salesperson around the world, much as the arrival of the Internet did in the late 1990s and the emergence of mobile computing did in the early 2000s.
Today’s advancements in Artificial Intelligence are radically changing the way people interact with technology, while making it easier for marketers to engage with customers in more connect and consistent ways.
In fact, we are seeing AI
A force multiplier for businesses by enabling marketers to stay on top of
sms to data consumer nes and trends, and leverage new insights to create faster campaigns with proven performance and ROI.
Google has been a pioneer in the development of Artificial Intelligence for over a decade, and this technology has been fundamental to the Google Ads business: ranging from AI-power creatives (like responsive search ads) to how they optimize bids for each auction.
