How to reduce bounce rate and improve deliverability
After all the sweat, blood, and tears you’ve put into crafting that all-important email for your subscribers, it’s finally time to hit the send button. But after you send them, a large portion of your subscribers end up not receiving them. Can you imagine the horror?
Bounc emails are nothing new in email marketing . Whether your subscribers no longer have access to their emails or your email server is under construction, it happens.
The higher your email bounce ruce bounce rate is, the more likely it is to hurt your email deliverability . According to one study, the email bounce rate is around 2%. This means that for every 100 emails you send, it’s normal to see two emails bounc back. Meanwhile, if you see your email bounce rate exceing 5%, it’s time to bring that number down to a more reasonable range by taking some steps.
to be a headache. Let’s dive deeper into what email bounce rate is all about, including some important ways to ensure your emails are safely deliver to your subscribers’ inboxes.
What is bounce rate in email marketing?
Your email bounce rate is the cayman islands phone number list percentage of emails you sent that fail to reach the recipient’s inbox, or even the spam folder. Instead, they were return to you as undeliverable.
Now, it could be a “soft” bounce, meaning the email could not be deliver for temporary reasons, such as an inbox that was too full or a message that was too large. Or it could be a “hard” bounce, meaning the email domain no longer exists, the account has been clos, or the address contains a typo, and the message can never be deliver. A hard bounce is a permanent deliverability problem.
Each bounc email has an effect on
your bounce rate, as the mobile ux: best practices guide for your ecommerce rate is bas on a percentage. So, if you send 1000 emails and 100 are undeliverable, you will have a bounce rate of 10%.
Hard bounce vs bw lists soft bounce
As we mention before, there are two types of email bounce rates: hard bounces and soft bounces .