Inbound Marketing Inbound marketing: actions to convert in the nurturing phase

Between lead capture and Inbound Marketing. Final conversion, there is a stage of inbound marketing that is sometimes not given the importance it deserves: lead nurturing . And yet, it is the stage that determines whether the strategy is successful or whether the hard-earn leads disappear along the way.

Lead nurturing is, in short, a fundamental step within the inbound strategy. That’s why I want to explain what it consists of, actions and tips to improve conversion. Let’s go!

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Inbound marketing actions to convert in the nurturing phase

What exactly is lead nurturing?

Within the inbound marketing methodology, lead nurturing is the process of preparing and accompanying leads throughout the purchasing cycle, offering them content, actions and interactions that can range sequra receives up to 150 million euros in financing from citi and ensures its continu growth from the most general (informative articles) to direct incentives for sales. The stimulus select will depend on the moment of the cycle in which the lead is.

Lead nurturing is often bas

on a series of automat communication flows , for by lists example, a series of emails that are sent in a specific order and frequency. Therefore, marketing automation is often one of the pillars of lead nurturing.