There’s no denying the need for personalization in email marketing . Personalization increases open rates and shows your audience that you recognize and understand their wants and needs. It makes readers more motivated to take action, and is critical to an effective lead generation strategy. According to Epsilon research, 80% of consumers say they are…
Email marketing has become an essential tool for businesses looking to connect with their audience effectively. However, sending emails without measuring their performance is like navigating blindly in a digital world. This is where Key Performance Indicators or KPIs come into play in email marketing . In this article, we will explain the importance of…
B2B (Business to Business) marketing plays a vital role in today’s business world. Statista’s 2022 State of B2B Digital Marketing report highlights that 86% of B2B companies consider marketing essential to their success. In a relationship-focused business Key Strategies environment, implementing effective marketing strategies is crucial. Throughout this article, you will learn how to customize,…
After all the sweat, blood, and tears you’ve put into crafting that all-important email for your subscribers, it’s finally time to hit the send button. But after you send them, a large portion of your subscribers end up not receiving them. Can you imagine the horror? Bounc emails are nothing new in email marketing ….
According to data, 58.4% of working-age Internet users buy something online every week. If you’ve started an ecommerce business, this should be music to your ears. It means there’s a ready market to buy your products. However, to make the most of this opportunity, you must first develop an ecommerce marketing strategy. A marketing strategy…
There are many options. We can, for example, make changes to the purchase button, testing different placements within the website, designs, colours or font sizes. If we sell a physical product, it is common to test different types of images with different perspectives and including or not people to check which ones generate more interest….
What is Mobile UX? Mobile UX refers to design around the user experience. As a result, this type of design focuses exclusively on the user and what he or she expects to be able to do through a mobile application or website. In this way, a Mobile UX design is developed taking into account the…
Barcelona, September 27, 2022 . – SeQura , the leading BNPL and flexible payments platform. In Spain and Southern Europe, has clos a structur crit agreement of up to €150 million with Citi as preferr financier. The current financial partner, Chenavari , a London-bas specialist crit investor, continues to support SeQura, raising the total financing…
Barcelona, October 26, 2022 . – SeQura , the leading BNPL and flexible payments platform in. Spain and Southern Europe, launches a new flexible payment solution to improve conversion rates. And average ticket prices for merchants ahead of Black Friday and the. Christmas campaign. Flexi combines the usual interest-free installment payment options with financing up…
Black Friday is undoubtly one of the biggest spending weeks of the year. A Time that major brands have been preparing for months. Technology, fashion and home are the categories with the highest. Purchase intention during this campaign. In which the average consumer spending is expect to be between €160 and €180, according to the…
Cyber Monday, the first Monday after Thanksgiving, is the day that online electronics and technology retailers chose to have their own dose of discounts before Christmas. And although in recent years it has been increasingly overshadow by Black Friday as the latter has expand into a whole week of discounts, large and small e-commerce stores…
Barcelona, December 1, 2022 . – SeQura , the leading BNPL and flexible payments platform in. Spain and Southern Europe, has reach a sponsorship. Agreement with Daniel ‘Sanyo’ Gutiérrez, a top 3 player on the World Padel Tour. Through which the Argentine will become the brand’s new ambassador in the sports field. The fintech company…