The best alternatives to Mailchimp for email marketing

Selecting an email marketing tool is a complicated process. There are so many things to consider, and it can be so overwhelming that some people just choose the most popular tool. That’s a possibility. However, we don’t recommend it. You risk paying for bloated software that you don’t use at all and being overwhelmed by…

Profit and loss account: what it is, its relevance and structure

The profit and loss account is one of the most important financial reports in your company’s accounting. For this reason, we decided to create a specialized guide on the subject to teach you its function, structure and even a practical example. Let’s get started! Content What is a profit and loss account? Structure of the…

Increase your profits: Improve the ROI of your email marketing campaigns

Email marketing strategy remains the secret weapon of marketers. Why? Because it continues to provide the best ROI (return on investment) of any digital channel. The latest email marketing industry census conducted by Adestra and Econsultancy , which surveyed nearly 700 marketers, revealed that 73% of respondents believe that email offers an excellent return on…

basic guide to creating your company’s payroll

Payslips are accounting documents that show in summary the money paid to a worker during a certain period of time, which is usually one month in Spain. The employee’s income is broken down there, i.e. their base salary, overtime pay, commissions, etc. Then, the deductions that apply depending on the case are shown, including taxes…

How to optimize your ads and landing pages for maximum conversion

In the world of digital marketing, one of the most important goals for any business is to maximize conversions. Conversion refers to turning website visitors into leads optimize your or buyers. To achieve this goal, it is critical that ads and landing pages are effectively optimized. In this article, we will explore in detail the…