In recent years, people have become more thoughtful, conscious and even creative when it comes to purchasing products. With rapidly changing purchasing behavior, how do retailers know which trend to react to and which is just a passing fad?
Let’s look at 3 new shopping trends that are here to stay and how companies can develop retail marketing strategies to satisfy shoppers.
People are doing their Christmas shopping early (and way ahead of time)
The Christmas shopping season used to start on Black Friday. However, savvy shoppers have learned that they can find gifts much sooner by shopping online rather than going to ios database a store. In 2021, many began their Christmas shopping during the winter. And between June and August of last year, global online searches for “how many days until Christmas” grew by more than 60% year-over-year.
It’s important for businesses to pay attention to this trend, because the 2021 holiday shopping season turned out to be the largest in history, with year-over-year revenue growth of 14.1% and a record $886.7 billion in sales.
This isn’t just about this holiday season:
40% of holiday shoppers in the U.S. say they are considering shopping how we managed to increase the visibility and profitability of an insurance broker much earlier for other important events and dates, such as the start of summer or their kids going back to school. Additionally, 69% of global consumers want to plan their holiday shopping earlier to avoid items running out of stock.
The lesson is clear: to attract and keep the attention of early buyers, companies must launch their holiday marketing strategies much earlier and rethink the planning of their product assortment on physical and virtual shelves.
People like the convenience of omnichannel shopping
People now feel free to shop wherever it’s easiest for them, whether in a sms to data store, online, or from an app. They also use a mix of channels to ensure their shopping is convenient and hassle-free. Last year, 53% of US holiday shoppers said they check online to see if a product is in stock before heading to the store to buy it. Additionally, Google Maps searches for “shopping near me” have grown globally by more than 100% year-over-year.