Step-by-step email marketing strategy for Valentine’s Day

On February 14th, Valentine’s Day is celebrated in several Latin American and European countries. In many places, people exchange gifts to celebrate this day. Others dress in email marketing red, and many give chocolates, special arrangements, flowers, poetry, etc.

But you already knew that, let’s look at some important data:

valentine’s day graphic

Chart published by Statista

Some countries, such as Uruguay, Colombia and Bolivia, celebrate this day on another date, so check your segments and do not send information about February 14 to residents of these countries.

The average spending per person on these dates is $70 dollars

Google reported an 18% increase in pre-order searches for gifts on mobile devices
YouTube also increases its estonia consumer mobile number list searches by 47% for topics related to Valentine’s Day.
Searches increase from the last days of January and the first days of February.
The best sellers are perfumes, jewelry, chocolates and food.
5 out of 10 people expect to receive food as a gift

If any of the above has sparked your interest in activating your marketing on Valentine’s Day, here is the step-by-step guide to sending email campaigns and boosting your sales during these dates.

Before you begin:

If your campaign extends beyond one country, remember to exclude those that do not celebrate this day.
Create a consistent email template for all campaigns and remember to include colors related to the date.
Support your campaign on other channels, for example, share images of your promos on social networks under the same branding, the same ones you use in your campaign.
Include everyone, not just 11 best sources of free traffic for your online business couples, remember that it is also Friendship Day.
Encourage purchasing through images and a clean design.
Use the classic gift and heart emoticons in the subject line

Valentine’s Day Email Marketing Sequence
Email 1
Shipping date: Last week of by lists January or first seven days of February

Subject line: Not urgent and just a reminder, e.g. Have you already thought about what to give for Valentine’s Day?