Promoting the products in your Social Networks digital store is essential to your brand strategy, both to make yourself known to new audiences and to attract your most loyal customers again. One way to boost your ecommerce is by integrating it with the Facebook Ads Product Catalog and promoting your products on Facebook, Instagram and…
The concept of Viraljacking is a Viral Marketing concept that we have created at Cyberclick as an evolution of newsjacking . In this post I am going to explain this new term using two examples of how I have applied. Viraljacking and the results obtained. I hope that you can also apply. Marketing or brand…
Those of us who Online Marketing work in digital marketing know very well how important data is. Figures help us to know what is happening, make inform decisions and justify our investment. Likewise, if we are not up to date with the figures of our sector, we run the risk of making crucial mistakes, as…
One of the new features this Facebook Dynamic year on Facebook Ads has been the implementation of Dynamic Creative : a new feature that allows us to automate the creation of the creative part of the ads based on the audience we are targeting. In this article we are going to review what exactly this…
Keep calm and. You quickly replicat may not be able to define what a meme is at first glance , but unless you live in a remote cabin with no internet access, you’ve probably us one before. What are memes and where do they come from? And, most importantly, how can we use them to…
The inbound methodology is Inbound marketing based on attracting users to our brand, rather than impacting them directly. Therefore, inbound marketing techniques are characterized by being less intrusive than more traditional advertising methods. The first phase of the inbound methodology is based on attracting quality traffic to our website, that is, making people potentially interested…
YouTube video marketing is a Video Marketing very interesting option for both content creators and advertisers. For creators, YouTube advertising allows them to monetize their channel and earn income, while advertisers can take advantage of a new audience to increase their reach. Let’s see what ad formats are available on YouTube Ads and the requirements…
Between lead capture and Inbound Marketing. Final conversion, there is a stage of inbound marketing that is sometimes not given the importance it deserves: lead nurturing . And yet, it is the stage that determines whether the strategy is successful or whether the hard-earn leads disappear along the way. Lead nurturing is, in short, a…
Having a well-designed landing page will make it easier for you to achieve your proposed objectives, which are none other than capturing and attracting leads, and/or increasing your conversions. In other words, creating an effective landing page will be your fastest way to convert visitors into leads or, better yet, into loyal customers. To do…
committed to transparency . Since political parties March 2019, ad library reports have been available, in which we can see how much NGOs, social projects and political parties have invested in advertising . When they run advertising campaigns on Facebook, these agents are obliged to report it, indicating the investment and the number of ads…
There are many options. We can, for example, make changes to the purchase button, testing different placements within the website, designs, colours or font sizes. If we sell a physical product, it is common to test different types of images with different perspectives and including or not people to check which ones generate more interest….
What is Mobile UX? Mobile UX refers to design around the user experience. As a result, this type of design focuses exclusively on the user and what he or she expects to be able to do through a mobile application or website. In this way, a Mobile UX design is developed taking into account the…