Humans are visual creatures. We are hardwired to respond better to information when it is represented in graphical media rather than in plain text. A message can provide a lot of value, but if it is accompanied by poor quality design, it will not have half the impact it should have. The same is design…
For many years, businesses only practic one type of promotion: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hope that they would buy what you were selling. At the beginning of the 21st century, marketers pioneer a new method of finding and…
Have you noticed that in recent years brands have started asking for your email address even before placing an order? Sometimes they even offer you a discount for signing up or inviting you to join a loyalty program. Companies don’t just want to get create a newsletter your email address, they want this information so…
In the world of digital marketing, one of the most important goals for any business is to maximize conversions. Conversion refers to turning website visitors into leads optimize your or buyers. To achieve this goal, it is critical that ads and landing pages are effectively optimized. In this article, we will explore in detail the…
Remember the days of chain emails? It was said to bring good luck if you sent an email to 25 of your closest friends, or else there were (ridiculous) consequences. Chain emails were the early 2000s version of “viral” content, before social media existed. We may not forward emails for good luck anymore, but the…
When your emails don’t reach their destination and you ask yourself this question, it’s time to understand what it means and how to fix it. (Note to Benchmark customers : Your Take When email campaigns are sent through our servers using our IP addresses. We work very hard to ensure the delivery of your emails….
Did you know that the average click-through rate (CTR) for Facebook ads is only 0.9%? What if I told you that you could increase your Facebook or Instagram ad CTR to 4% or more? Well, that’s exactly what you could do with a segmented email list in Facebook ads (Meta) If you want to start…
It takes a good idea, a beautiful visual design , and perfect copywriting to increase the chances of success of your email marketing campaign, maximize clicks, and good examples convert your subscribers into buyers. Email marketing campaign templates can help, but creating one from scratch is a difficult task. Fortunately, your company can position itself…
Email marketing is a key part of an overall digital marketing strategy. According to a Statista report , it is estimated that by 2023 there will be more than 4.3 billion email users worldwide. Email newsletters are a key tool in electronic newsletters email marketing , allowing you to build long-term relationships with your subscribers….
Don’t worry, you’re not the only one. It’s happen to all of us: you’ve sent an email marketing campaign and when you read it, it’s in your inbox, and there it is! That damn mistake that you didn’t detect after reading that email three times before sending it. Arggg… it’s too late now, but never…
You spend time writing the perfect sales subject line , inserting perfect links, and crafting CTAs (calls to action) for your emails. Are you spending your time well? All of this is a waste Subject Lines if no one bothers to open your email. This is where the importance of a subject line becomes the…
We know that email automation can be a complicated task for eCommerce website owners, but including it in your marketing strategy is not that difficult and has many advantages. In this article, we’ll cover the basics, from how to build a subscriber list to the different types of emails you can automate. Take note! Why…