The techniques we used 15 years ago to improve the ranking of a website are no longer valid today. In the past, it was enough to fill the content with keywords, a practice known as “ keyword stuffing ”. The problem is that low-quality websites and irrelevant content ended up ranking better than websites that…
On February 14th, Valentine’s Day is celebrated in several Latin American and European countries. In many places, people exchange gifts to celebrate this day. Others dress in email marketing red, and many give chocolates, special arrangements, flowers, poetry, etc. But you already knew that, let’s look at some important data: valentine’s day graphic Chart published…
It is a necessity for any modern business that wants to establish a strong brand image and boost sales . According to Hubspot , 82% of marketing professionals use content marketing as a core part of their strategy. While it is not a new marketing strategy by any means, it is clear that the popularity…
Although we have been talking about user privacy for several years , it is still one of the most relevant topics in digital marketing. With users becoming more and more inform, it will be necessary to establish new ways of tracking and converting leads to measure how effective online campaigns are without invading privacy at…
The magic of email marketing , and what it can do for your marketing strategy, doesn’t happen on its own. While we all know it’s important to create email marketing campaigns that fit your audience’s needs and provide them with resources to help them make a decision, content is only one piece of the puzzle….
Email marketing is an effective channel for communicating with audiences of all sizes. Emails are easy to write and send, and they don’t annoy the recipient. That’s why mass email sending has become a popular way to boost marketing efforts . But how do you send mass emails? And how do you know if this…
B2B marketing is always evolving , and 2023 is no different. If you want your brand to thrive in today’s market – and beyond 2023 – you need to know which B2B digital marketing trends to look out for and which ones to adopt to get the best results. If leveraged properly, the following eight…
This is a question that many people have ask themselves at some point. If you have tri to find an answer, you have probably come across impractical and unsatisfactory solutions. This is because we are fac with a mystery with no apparent solution, and today we will try to sh my emails some light on…
Social mia platforms like Facebook, Instagram and Snapchat are already a fundamental part of our daily lives on the Internet. But you might be surpris to learn that email marketing is still a huge part of digital communication , and its popularity is only growing. According to statistics, the total number of global email users…
Selecting an email marketing tool is a complicated process. There are so many things to consider, and it can be so overwhelming that some people just choose the most popular tool. That’s a possibility. However, we don’t recommend it. You risk paying for bloated software that you don’t use at all and being overwhelmed by…
Email marketing strategy remains the secret weapon of marketers. Why? Because it continues to provide the best ROI (return on investment) of any digital channel. The latest email marketing industry census conducted by Adestra and Econsultancy , which surveyed nearly 700 marketers, revealed that 73% of respondents believe that email offers an excellent return on…
Email marketing is an essential tool for marketers. It’s a way to reach customers, build relationships, and drive sales. But creating great emails can be time-consuming, and if you’re not careful, it can quickly turn into an HTML-filled nightmare. That’s where Benchmark Email comes in. Our easy-to-use platform makes email creation quick and easy, so…