Flywheel marketing transfers the momentum principle to the mechanisms of customer acquisition . The customer is the focus for which the sales funnel has previously served as an image, and takes it further.
But this by no means fully exploits the potential of the newly acquired new customer.
Therefore, the key change in the Flywheel model lies in the customer’s perspective.
It puts them at the center:
- What other problems and needs does he have?
- Which service, which experience inspires customers in the long term?
Today’s consumers are more demanding and informed than ever before. The customer greece phone number library is the focus They expect more from companies than offers, sales, or impersonal transactions.
When companies focus exclusively on short-term success, prioritize profit, provide poor service, or neglect their values, negative effects can quickly spread among customers.
A better strategy for companies is to put customers at the center of their efforts to foster enthusiasm and loyalty. This leads to long-term customer relationships, increased revenue, and sustainable business growth .
Direct comparison between sales funnel and flywheel
Lasting momentum: The marketing flywheel continues where the funnel ends
The inbound methodology also worked with the sales funnel model for a long time. Perhaps this is the key differences between meta why the limitations of the funnel model were recognized here. The inbound methodology has always sought to inspire customers even after the sale . The customer is the focus to win them over as promoters, and to leverage cross-selling and upselling potential.
Where the sales funnel ends with the acquisition of a customer, the flywheel in marketing continues to turn .
Three factors significantly influence the potential of a flywheel
speed, friction, and size. The world’s most successful companies consider all three factors when implementing their own flywheel:
- Every flywheel gains momentum when energy is fed into it. In a corporate context, this would be focusing on or investing in specific departments.
- Investments in programs and strategies to strengthen customer satisfaction – from new customer acquisition, alternative payment models, smooth sales processes, etc. – to the customer service team are particularly dynamic .
- Here, too, it’s always about optimization FOR the customer . Their needs and email data satisfaction are the focus. Helping customers succeed creates positive experiences and thus lays the foundation for positive feedback and recommendations.
Such increased dynamics of a circuit cannot tolerate any resistance.
Any friction slows the model down.
For example, chaos in the processes, a lack of coordination between your teams or insufficient consideration of customer needs.
It’s worth reducing friction through team alignment and analyzing processes and error sources in customer interactions. The customer is the focus A smooth process for customers means creating a special experience – one that will be remembered.
This creates a loyal relationship with customers. And mutual respect lays the foundation for customers to start talking about their positive experiences: They become advocates who continue the momentum in the cycle.