The first step is to convert strangers into visitors. To achieve this, tailored and highly relevant content is provided online . the inbound methodology for example, through a blog article or social media post. This content must always be keyword-optimized (i.e., it is based on the search volume of the respective keywords in Google searches). This content should attract as many visitors as possible to your website or corresponding landing pages.
2. Convert
The next important step takes place on your website or on special iran phone number library landing pages. Visitors are presented with the inbound methodology a so-called offer via a CTA (call-to-action) button . This offer could be a white paper, a document, or a useful tool, for example.
Before the visitor can download the offer, they must enter some data into a form. The principle is based on give and take – content in exchange for contact information. Or to put it another way: If you want to convert your visitors into qualified leads, you have to offer them something here.
The more often a visitor uses your services, the more data you can collect about them and their situation using intelligent forms.
3. Complete
In the next step, the generated leads are developed and provided with useful digital marketing: learn everything you need to know today information to convert them into customers – ideally, directly.
This strategy, known as lead nurturing, can be implemented manually or via marketing automation, using predefined workflows.
Such workflows ensure that every lead receives the right content at the right time.
This way, you can further develop your leads and ultimately convert them into customers.
Also read: Marketing Automation: Using Workflows for Perfect Lead Nurturing
This final step usually requires the additional work of the sales department. They phone number qatar contact the prospects and act as the company’s representative and contact person.
It’s important to recognize that your sales department is no longer conducting cold calling at this point. Rather, the inbound methodology qualification of genuine prospects becomes their primary task.
4. Inspire
The final phase involves using the acquired customers as advocates for your company or brand— keyword: referral marketing .
But customers are only inclined to recommend us if we inspire them!
Through special email contacts, relationship management, individual content and good customer service, your customers can not only continue to be loyal to your company, but ideally, as sponsors, they can also draw the attention of new, unknown potential customers to your company.