Too often forgotten Other As always with Schema, don’t overdo it. There’s no reason to include everything at all costs. The StackOverflow system has upvotes, answer counts, ratings, and so on. They’re not useful in this context. A simplified version will do: a question with an accepted answer, an author, and an image are sufficient in most cases.
Tip: Use the “image” field in your Schema. Given Google’s tendency to put images in Position 0, your chances will increase if you associate an image with each question.
Other fields that can sometimes be useful include “about”, “citation”, “author”…
Here is a simple (and relevant) example:
ItemList Schema for Too often forgotten Other Position 0
ItemList is useful for ul and ol lists. Since these lists are already structured, this may seem superfluous. With Schema structured data, you can add very phone number library useful information (e.g., the subject of the list). In the example below, it’s a music album with several tracks.
FYI: ItemList offers many other possibilities to help Google find its way: sameAs, additionalType, potentialAction, Image, etc.
Schema HowTo for Too often forgotten Other Position 0
As this article is getting a bit long, and it’s a rather specific case, instead of explaining it, I’ll give you a link to a very good guide written by Nicolas Moinard from Mailjet.
Caution: Keep your Schema markup simple. Incorrect, poorly designed, or contradictory markup will have a NEGATIVE effect. Simple, correct markup is how will it affect your e-shop? better than complex, incorrect markup.
Brand Authority
Schema markup and semantic HTML5 can be implemented quickly and fairly easily. They will give you the edge until your competitors read this article
But the factor that will consistently earn you Position 0 is brand authority. Among several quality answers, Google will choose the one proposed by the brand that it considers the most authoritative.
Building brand authority takes time and resources. But it’s worth it: brand authority is not only the key to achieving Position 0, it’s also the central pillar of any AEO strategy.
Remember that Schema markup and semantic HTML5
are not magic bullets.
These are two of the techniques that can help you reach Position 0. The winning combination varies depending on the query. Be careful: only apply the techniques that are fax marketing appropriate and make sure you have implemented them correctly
Position 0 gives you more visibility on Google than the first position. Google displays related Featured Snippets topics in “People Also Ask.” So, if your site ranks for Position 0, you’ll gain much more visibility.