Understanding KPIs in email marketing
Email marketing has become an essential tool for businesses looking to connect with their audience effectively. However, sending emails without measuring their performance is like navigating blindly in a digital world.
This is where Key Performance Indicators or KPIs come into play in email marketing . In this article, we will explain the importance of tracking these KPIs, understand what they are and how they play a critical role in evaluating the success of your email marketing campaigns .
Most common KPIs in email marketing
KPIs, or Key Performance Indicators, are metrics that give you valuable insights into how your email marketing campaigns are performing. Here is a detailed colombia phone number list description of some of the most common KPIs in email marketing:
Open Rate
Open Rate is one of the most important KPIs. According to our latest study among Benchmark Email users, the average open rate in email marketing is 21.33%. This metric tells you how many people have opened your email in relation to the total number of recipients . It is a crucial indicator of the effectiveness of your subject line and whether or not your messages are engaging your audience.
for example following Apple’s iOS 15 update , users can block email open tracking in the native iOS app. This could impact open rates.
Therefore, email marketing professionals must be aware of these changes and use alternative metrics such as CTR to accurately evaluate the performance of their email marketing campaigns.
Click-Through Rate (CTR – Click-Through Rate)
CTR measures the proportion of recipients who click on one or more links within your email. According to a report by the Direct Marketing sequra launches a new flexible payment method to improve retail sales Association , the average CTR in email marketing is 2.62% (DMA, 2023). This KPI reveals whether your content is engaging and whether your calls to action are effective.
The Conversion how bw lists many recipients took a desired action after clicking a link in your email marketing campaign . This could be a purchase, a download, or any other action you define as a goal.