Viral Marketing Viraljacking: how to make your content go viral on social media (+ success stories)
The concept of Viraljacking is a Viral Marketing concept that we have created at Cyberclick as an evolution of newsjacking . In this post I am going to explain this new term using two examples of how I have applied. Viraljacking and the results obtained. I hope that you can also apply. Marketing or brand dissemination strategy.
Newsjacking is a technique based on creating highly relevant content about your company, product or service, related to a highly topical news story. The pioneer in using this word in 2011 and developing its concept was David Meerman Scott . For example, in his personal blog he comments on how, taking advantage of the 50th anniversary of the Apollo 11 landing on the Moon, several brands spain phone number list have created exclusive content related to this topic. IBM remembers this with the message that they created the microchip that took humanity to Earth’s satellite and remembers it with a microsite .
Viraljacking–how-to-make-your-content-go-viral-on-social-networks
Hasselblad put the first cameras on the Moon and has put together a press kit . And Omega has launched a special edition of the first wristwatch to reach our satellite, with all the information on this microsite .
Over time, I have carried out several newsjacking actions, but I have always liked to share the case of Mailtrack because of how absurd but efficient newsjacking can sometimes be.
Mailtrack is an email tracking tool
Taking advantage of the fact that WhatsApp’s double check mark had become a standard, added it to its tool and when someone reads the emails sent with this sequra enters the esports world as a sponsor of the sequra zest team application, it displays a double check mark. When the news broke that Facebook was going to buy WhatsApp for 19 billion dollars, taking advantage of the media hype, I called Conrado Lamas , the head of communications at Mailtrack at the time, and by lists asked him to write a press release saying that the company was very happy and WhatsApp, however many media outlets echoed it and we got more than 5,000 new users in a few days. Here is a screenshot.