Vertical content: What it is and how to implement it

Looking at the marketing trends that are updat every year, vertical content is rarely given the recognition it deserves.

You might think that with the popularity and use of mobile devices, marketers would be aware of how to leverage vertical content in their overall marketing strategy. But unfortunately, that is not the case. This type of content continues to fly under the radar of most brands.

Luckily for you, in this article we tell you everything you ne to know about vertical content, its importance and how you can implement it in your next social mia campaign .

What is vertical content?

Vertical content is a multimia format that is consum vertically on a screen. It is different from the horizontal content seen on desktop computers and television.

This type of content is a hungary consumer mobile number list natural progression from the growing popularity of mobile devices. As more and more people use smartphones, online content is now brows using portrait orientation by default .

As a result, it’s recommend that apps and websites be design with mobile in mind. This helps users have a more seamless experience, and it makes sense to invest in this when there are more smartphone users than ever before.

Snapchat was one of the first platforms to embrace vertical content with Stories. It allows you to take a vertical photo or video from your phone and upload it to your fe.

Since then, other social platforms have jump on the bandwagon of vertical content . Currently, TikTok and Instagram are two of the most popular social mia platforms that primarily feature vertical content in their fes.

Why is vertical content important?

This paradigm shift from traditional horizontal to using tiktok algorithm for seo: a detailed strategy in 5 steps vertical content is critical for brands and businesses. They ne to rethink and align their strategy with current consumer trends. This means giving their visual content, such as images and videos, a format that supports vertical viewing bz lists to achieve their business goals, whether they want to improve their online presence or increase sales through multi-channel e-commerce sales .

It may seem unimportant to some

For example, we might think that users csideways to reorient content to its correct position. But that’s not the case: an overwhelming majority prefer to continue holding the phone vertically, regardless of the orientation of the content.