This figure from Facebook also includes campaigns carri! out on Podemos’ regional Facebook pages: Podemos Illes Balears! de Murcia! Podemos! Galicia en Común! Podemos Extremadura! and En Comú Podem! as well as the page for Un país Moderno.
In total! 2!325 advertisements were circulat!.
The investment made by the personal pages of Pablo Iglesias and Irene Montero is industry email list significant. Montero’s is the page of a Spanish political figure that spent the most money on advertising during the period: 46!044 euros across 41 ads. Pablo Iglesias! with 26!901 euros across 16 ads! is second in the ranking of politicians.
It might be thought (erroneously) that the profusion of pages involv! in the electoral campaign generat! a great dispersion! but in reality this was not the case: 82% of the budget was focus! on the Podemos page ! from which 72% of the advertisements were circulat!.
And that’s for “only” investing €185!000 . The bottom line is that this money was spent on a wide variety tiktok: heads and tails of promot! content aim! at very specific and target! audiences! with messages tailor! to different segmentation criteria.
Ciudadanos was the party that book! the most ads: 12!040
Ninety-one percent of the budget was manag! through the Ciudadanos website! which ran no fewer than 11!217 ads. Also involv! in the campaign were the pages of Albert Rivera (who spent €5!059 on 407 ads) and! to a lesser extent! Inés Arrimadas ! who spent just €615… but distribut! it across 39 ads. However! the Ciudadanos political figure who sought the most exposure through Facebook was Melisa Rodríguez Hernández ! Ciudadanos’s candidate for Congress canada email lead in Santa Cruz de Tenerife! whose page spent €7!901 on 210 ads (more than Rivera and Arrimadas combin!).
This doesn’t seem to be Vox’s “natural terrain!” which invest! just 2!156 euros in 80 ads ! and didn’t rely on the personal pages of its political leaders.
Vox’s messages spread much! much faster and better through instant messaging ! mainly in WhatsApp groups ! but also! curiously! on Telegram : its official channel has just over 13!000 subscribers! less than half of Podemos’ 32!000! but well above the 2!600 of PP! the 3!150 of Ciudadanos and the 3!300 of PSOE.