Every business strives to increase the number of satisfi customers. The company’s profit depends on customer loyalty. Along with working to attract new customers, a business must constantly improve processes to retain them. But how can you find out about the customer’s attitude to the company and determine the level of customer satisfaction and loyalty?
What is the NPS customer loyalty index?
NPS (Net Promoter Score) is an index of customer loyalty to a brand and its services. It measures the degree of customer satisfaction from interactions with the company and phone number list use of its products, and also allows you to assess how likely it is that the buyer will be your regular customer and recommend you to others.
The NPS index was first propos in 2003 by business consultant Fr Reichheld. The simplicity and effectiveness of the method allow NPS to remain popular to this day.
The method for measuring customer loyalty is bas on a question that may sound like this: to what extent are you willing to recommend our service to your friends and acquaintances?
The NPS methodology implies that if a client is ready to recommend a product to other people, then he is satisfi with the quality of services and the work of the brand.
The survey takes respondents several minutes
To calculate customer loyalty, they are ask to take a what it is good for and how to use it correctly short survey. This allows you to reach more customers because you can quickly share your opinion. They are more likely to agree to answer the questions.
Easy to start
A questionnaire for determining the NPS level is easy to create and launch without the help of third-party companies. You can use services. For example, there is a paid platform testograf.ru, or a simple option is to process the information using Google Forms.
Can be made for different purposes
The customer loyalty index can be implement to determine the overall america email list satisfaction of users. Or to find out how the user evaluates the service provid or the product purchas. This helps to adjust the company’s business processes in a timely manner.