Without guidance throughout their purchasing journey, buyers may leave your e-commerce site to find better service. But if the agent anticipates their questions through triggers and offers a coherent solution, the consumer will arrive satisfied at the checkout page.
Users may have many doubts when making an online purchase. For this reason, they feel safer in a physical store.
A good option is to have a customer service tool , which can turn a possible abandonment into a completed purchase.
1. Provide good customer service
In a physical store, the salesperson guides the potential buyer by showing them items, presenting their characteristics, and explaining the price differences. This way, they dispel any doubts they may have throughout the purchasing process.
Software like Oct8ne can help you reduce shopping cart telegram data abandonment by up to 33%. Thanks to coviewing technology, this tool allows you to make the online shopping experience as comfortable as in a physical store.
If a user can’t find what they’re looking for or needs more details, the salesperson can provide them with all the necessary information or show them a product from a shared panel where they interact in real time. This way, the online consultant can use the same communication strategies as the in-store salesperson.
Visitors are not required to install this tool. It works online on the store’s website.
If you know how to treat the customer, he will not abandon the purchase.
2. Provide all necessary information
You have to find the balance.
Give the buyer all the information they need, but don’t be overbearing.
It is better to favor simplicity and ease:
The longer it takes a user to find what they’re the metaphor of pruning dead branches looking for, the more likely they are to look elsewhere next time.
Reduce the number of clicks before reaching the final purchase button. Then, study where your users click most often and try to place your call to action there.
Obviously, these are the features and functionalities
Your products: sizes, dimensions, materials, technical details, images, etc.
The user wants to be sure of the quality of the product he wishes to purchase so as not to have any unpleasant surprises.
But don’t forget the main reasons for fax marketing abandonment: you must specify the price of the product, its final cost with shipping costs, possible discounts and delivery times.
Another important point is the return policy.
54% of Europeans think about how they could return the product before pressing the purchase button.
Write clear and concise terms and conditions, and place them in a visible location on your website.