Marketing and sales have always shared the task of generating and sustaining company growth. What is flywheel marketing Models like the sales funnel are considered a popular approach, and this may be true for simply acquiring new customers. However, once completed, this sales funnel loses its applicability for customer development. The flywheel’s circular model is quite different. Read how you can use flywheel marketing to sustainably attract, inspire, and develop customers.
Flywheel Marketing
The flywheel principle is a modern strategy used to acquire new customers and retain them .
The term “flywheel” originates from mechanics. What is flywheel ghana phone number library marketing Flywheels are structures that, once started with minimal energy input, store this energy very efficiently for the cycle and continue to run independently for a while.
Any additional energy then increases the speed of the wheel.
This principle is used in engines and sewing machines, for example.
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Constant success as a goal: The dynamics of a cycle
The flywheel follows the function of the original flywheel:
It’s designed to drive your business and constantly increase corporate success.
That is, when it’s set in motion, it should run faster and more smoothly.
And this is also the first key difference between the two sales models :
- On one side of the funnel , a prospective customer is acquired as a buyer through the 5 best web design various steps. What is flywheel marketing It culminates in a conversion. The goal is to become a new customer, and the process is completed with the customer’s completion. A fresh start follows. The next potential opportunity is addressed. This means the funnel always begins anew. Companies start from scratch with each new sales cycle.
- On the other side is the flywheel . Its task is continuous customer development. This should not only ensure the company’s development, but also ensure that the energy and effort spent on customer acquisition are not wasted, but rather repurposed email data for further company growth. The goal is therefore that customer development, or rather customer service, no longer forms the more open end of the sales process.
The insight:
The funnel focuses on short-term success, while the flywheel focuses on lasting relationships. The flywheel is therefore also referred to as the successor to the sales funnel.