What is the best day and time to send your newsletters?

The latest statistics show that competition in newsletter sending is increasing. 81% of marketing managers send this type of email campaigns . This proves that they are a send your successful strategy, to the point that there are subscribers who already pay to receive them with original and personalized content .

With competitors trying to get your subscribers, how can you cut through the noise and stand out in your contacts’ inboxes?

To be successful, you need to focus on three aspects: relevance, timing and frequency. In this article, we will discuss the best times to send a newsletter and the appropriate frequency.

How to know the best times to send a newsletter

These tips will help you select the right time to send your newsletters:

The first step is to select and kazakhstan consumer mobile number list segment your target audience .
Second, if you have submitted previously, review the results in the reports .
We also recommend analyzing competitors .
Finally, if we really want to be as precise as possible, perform A/B tests and readjust the strategy until we find the right moment.
1. Know your audience

Knowing your buyer persona is the first step to an effective email marketing campaign . It will help us not only with the creation and sending of relevant content: the best time to send a newsletter also depends on who you are sending it to.

For example, if the newsletter is sent to a company, it is best to send it during working hours. On the other hand, if it is sent to the end customer, it is best to send it during lunch time or just after finishing the day, in order to have a better chance of success.

2. Analyze previous results

Analyzing past results on open rates , click-through rates , and conversions can help save time. Knowing what has worked in the past and what hasn’t can help you re-implement it, or on the contrary, discard it and try again.

3. Analyze the competition
Studying what your competitors the impact of machine learning on link building are doing can give you an idea of ​​the best times and days to send your newsletter. This can be useful information when you are testing your own content and designing A/B tests.

newsletters and noting the times and days they send them.

4. Test what works and readjust
Finally, to determine precisely when to send your newsletter, it is advisable to run tests. Once you have selected the best potential times and days to send newsletters bz lists to your subscribers, you need to test them. For example, send a campaign at 9am on a Tuesday and then try the same email at the same time on Friday. Send the same email at different times of the day: collect data and keep testing and discarding what doesn’t work. It can be surprising to discover that what actually works goes against the rules .